There are some fundamental elements your travel website should have if you hope to encourage visitors to stay longer and convert from browsers into bookers. These include: a subscription option, social media share buttons, phone numbers, compelling video and image content, simple navigation and most importantly a map, or maps. When a tourist is planning [...]

Do you rely on your local community for revenue or could your customer be looking for you once they get to your region? If you own accommodation or an activity they might book you in advance. But what if they don’t? What if your potential guest is on a two-week vacation but has only partially [...]

Squidoo is a popular, free site for creating single web pages on your interests and recommendations therefore, you can use it to further promote your products and services. If you set up a Squidoo page, or lense as they call it, you can use these pages to increase the number of back links to your [...]

If you have been reading Tips of the Week or our Blog articles recently you’ll notice we’ve been talking a lot about keyword research. The reason is because keywords are the foundation for all your on page and off page optimization. This means that you want to be using keywords that people are actually searching [...]

Using Search Engine Optimization requires you to have an on page HTML code reconstruction and focused keyword strategy. However, to have real success in using Search Engine Optimization you also need to use off page SEO. Using on page SEO deals with inner-link structure within your website, whereas the off page SEO is what the search engines collect of your data that are the pages not within your domain.

Even though online networking is important in order to establish the success of your online business, it is important to implement a number of offline networking techniques as well. Many of you might be asking yourself as to how one could make any use of offline networking for a business that might be solely based online.

Many search engine optimization efforts are focused on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic.

It is not unusual to hear small business owners say that they don’t believe in marketing. Typically I find this translates directly to the fact that they have been disappointed with the results of their advertising. Sales and advertising are only two components in the larger marketing mix for successful small business promotion. According to [...]

If you haven’t discovered Posterous.com by now then you may be wasting precious hours posting content to all your social sites. Most of us aren’t writers, including me, so I know how long it can take to write one article. Often I’ll write different ones in order to add content to all the social sites [...]

First things first what is a market? A market is a community of people who share a common interest. Okay, then what is a niche? Within every market, or community of people you will find multiple niches. A niche is a subset of a market and this is typically based on a particular topic of [...]