We were talking to a client recently about how to look at on-page and on-site search engine optimization as if their website was a filing cabinet. After having completed their keyword research we were explaining how to implement the results by applying the terms and phrases to their website so that the internal links were logical.


Site Architecture Search Engine Optimization Is Like A Filing Cabinet For Bots

If you look at the structure of your website as if it were a filing cabinet then you will make your website user friendly for search engines and your target audience. The general idea is to create commonsense links of information between pages on your site. Of course you need to do this using search terms and phrases that people actually use to find your type of products or services.

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