Squidoo How to use Squidoo to increase your online presence

Squidoo is a popular, free site for creating single web pages on your interests and recommendations therefore, you can use it to further promote your products and services.

If you set up a Squidoo page, or lense as they call it, you can use these pages to increase the number of back links to your website. Of course Squidoo is much more than that. It is a great way to publish lots of information about your accommodation, activity or attraction.

Here is a really good example on how a travel company uses a number of different lenses to promote travel to Europe.

http://www.squidoo.com/EuropeanTrips
http://www.squidoo.com/EuropeanRentals
http://www.squidoo.com/EuropeanVacationPackages
http://www.squidoo.com/EuropeanVacationDestinations

http://www.squidoo.com/EuropeanHoneymoon

http://www.squidoo.com/EuropeanInclusiveVacations

It is important to note that the following link extensions, that is, ‘EuropeanTrips,’ for example, are searchable keyword phrases. This helps with your off page optimization especially if these are keyword phrases used on your website.

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