There are some fundamental elements your travel website should have if you hope to encourage visitors to stay longer and convert from browsers into bookers. These include: a subscription option, social media share buttons, phone numbers, compelling video and image content, simple navigation and most importantly a map, or maps.

When a tourist is planning their vacation they need to know where you are located: in relation to airports, activities, train stations, hotels or major icons within your city or region.

If you operate a small boutique hotel and you want people to choose you over a larger chain hotel then you might want to entice them with a map that shows some key things to do or how to get to your hotel from key locations. If you operate an activity or attraction you may want to consider including a map that shows local accommodation in relation to your location.

Recognizing that it can be quite costly to have a map personally designed for you Google has made this process of customization extremely easy with ‘My Maps.’

All you have to do is watch this 3.5 minute video by Google to see how to add walking tours, local attractions and scenic points, restaurants and hotels to your own ‘My Map.’

Once complete, and they miss this step in the video, all you need to do is copy the HTML code, by clicking on the blue ‘Link’ button (top right of map), and add that to your website.

Now when anyone visits your website they will be able to click on the link you provide and see where you are in conjunction to other things that they want to do or places they want to stay. By making this easier you encourage them to stay longer, come back, and hopefully, being the ultimate outcome, they will book with you.

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