Category: Small business marketing ideas


How To Use Google ‘My Maps’ On Your Travel Website

There are some fundamental elements your travel website should have if you hope to encourage visitors to stay longer and convert from browsers into bookers. These include: a subscription option, social media share buttons, phone numbers, compelling video and image content, simple navigation and most importantly a map, or maps. When a tourist is planning [...]

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Small Business Promotion: Defining The Marketing Mix

It is not unusual to hear small business owners say that they don’t believe in marketing. Typically I find this translates directly to the fact that they have been disappointed with the results of their advertising. Sales and advertising are only two components in the larger marketing mix for successful small business promotion. According to [...]

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Understanding Market Niches and Why It Is important For Your Small Business Promotion

First things first what is a market? A market is a community of people who share a common interest. Okay, then what is a niche? Within every market, or community of people you will find multiple niches. A niche is a subset of a market and this is typically based on a particular topic of [...]

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Small Business Promotion - 5 Dynamic Ways To Get More Referrals

How important are referrals to the growth of your small business? Huge! For starters there is the “Pareto Principle,” that is, 80% of your business comes from 20% of your customers. That means that you need at least one fifth of your customers telling others about you – referring new business to you. If you’re [...]

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Rock Solid Fundamentals....a Must Read!

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