Archive: September, 2010

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Small Business Promotion: Defining The Marketing Mix

It is not unusual to hear small business owners say that they don’t believe in marketing. Typically I find this translates directly to the fact that they have been disappointed with the results of their advertising. Sales and advertising are only two components in the larger marketing mix for successful small business promotion. According to [...]

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Incredible Speed Marketing For Small Business Owners

If you haven’t discovered Posterous.com by now then you may be wasting precious hours posting content to all your social sites. Most of us aren’t writers, including me, so I know how long it can take to write one article. Often I’ll write different ones in order to add content to all the social sites [...]

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Understanding Market Niches and Why It Is important For Your Small Business Promotion

First things first what is a market? A market is a community of people who share a common interest. Okay, then what is a niche? Within every market, or community of people you will find multiple niches. A niche is a subset of a market and this is typically based on a particular topic of [...]

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It’s Easy To Use Posterous For Your Small Business Promotion

www.Posterous.com is one of the most amazing websites, actually Micro Blogging sites I’ve come across. I used to use Ping.fm to publish all my on line material but now I am sold on Posterous. If you haven’t heard of it it’s not too late to check it out. In fact I highly recommend you do. [...]

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Small Business Promotion - 5 Dynamic Ways To Get More Referrals

How important are referrals to the growth of your small business? Huge! For starters there is the “Pareto Principle,” that is, 80% of your business comes from 20% of your customers. That means that you need at least one fifth of your customers telling others about you – referring new business to you. If you’re [...]

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